Branding, UX design

KRC – life and business training

KRC life and business training

Training and consultancy agency for SMEs

Specialised in HR, they created the EQUALIZER aptitude test

Request from the client:

Create a brand capable of reflecting the values and services offered by the team


Being able to tell the strength and passion of this team, composed of people experienced in finance, administration, marketing, psychology and hr, who want to present themselves as trainers and consultants, but first of all as a guide for those small and medium entrepreneurs ready to work to grow their business.



Using storytelling, we decided to tell the metaphor of the seafaring world. In which brave captains, tired of being anchored in the safe harbour, take to the sea, together with their crew, and begin to sail towards new horizons. The lighthouse of these new adventures is precisely KRC, a source of guidance and support.

_ Branding | Art direction | Project manager | Ux design


September 2017