Branding, UX design

Maison 22 esthétique

Maison 22 esthétique

Aesthetic center of very high end, specialized in dermopigmentation and semi-transparent makeup, and training center

Request from the client:

Create a visual identity capable of differentiating Maison 22 Esthétique in order to position it in a higher bracket than the competing beauty salons.


Create a visual identity capable of reflecting the personality of the group: elegant, with a baroque style and a touch of madness



During the research and analysis phase, the characteristic elements of the baroque style and madness were extrapolated, which were then used in the definition of the brand and thus became the guidelines for creating the mood and the visual declined on each communication tool and in the setting.


photo: Caterina Parona

_ Branding | Art direction | Project manager | Ux design


April 2016