Request from the client:
re-design of the site Muciv – museum of civilizations.
Muciv – Museum of Civilizations is composed of four realities:
- Prehistoric ethnographic museum “Luigi Pigorini”
- Museum of Folk Arts and Traditions “Lamberto Loira”
- Museum of Oriental Art “Giuseppe Tucci”
- Museum of the Early Middle Ages “Alessandra Vaccaro”
Since 2016 it has been established as a Museum Hub.
The Museum Pole is located in the south part of Rome: Europe Quarter
Starting from the personas developed during the user research: Matthew, we have produced a scenario: Matthew is in Rome for work. He frees himself from work earlier than expected and, having an afternoon off, decides to visit an exhibition/museum of Oriental art, he goes to the info point to look for information.
Matthew’s goal is to find out if, that afternoon, there are exhibitions/museums of Oriental art in Rome.
On the basis of the scenario, we have created the customer journey related to the experience lived before, after and during the visit to the museum.
Pervasive information architecture
Working from an omnichannel point of view, we extrapolated the touchpoints and related pain points, for each of them we then identified the information that the person would have to find. The macro information was then broken down into content components: elementary components, which can be modulated in different ways according to the instruments from which they are used.
Each instrument has its own information
In a macro table, we finally crossed the content components with the tools used, which emerged from the journey map, defining what information must be present in relation to a specific tool.