Dental Coach – Dr. Montosi
Dental Coach is a new brand, a new professional figure, born from the mind of Dr. Gianpaolo Montosi: the owner of the dental studio Dr. Gian Paolo Montosi
Request from the client:
– six promo/cards, linked together by a story, which was distributed over six months (first month – end of July 2014; last month – December just before Christmas)
– creation of a character that represented the figure of the dental coach with some characteristic traits of Dr. Montosi
– the cards have been numbered in progressive order 1/6, 2/6,…6/6 to allow their collection
To encourage customer loyalty, it was decided to give a “smartbox” gift to the first customers who, at the end of the campaign, had brought all the printed cards in the studio.